MatchWit Creative LLC
Privacy Policy

Effective Date: June 12, 2026

Introduction

The SheaPetaja.Com and leadwithshea.com websites, including its content and associated services (collectively “Website”), is owned and operated by MatchWit Creative LLC (“MatchWit Creative”, “our”, “us”, “we”), a Michigan Limited Liability Company with its principal place of business in Traverse City, Michigan. MatchWit has adopted this Privacy Policy (“Privacy Policy”) to inform you that it collects Personal Information when you use the Website and contract for Coaching Services, and to explain how your Personal Information is used, shared, and stored.

Definitions

As used in this Privacy Policy:

  • “Clients” means individuals and/or businesses that have entered into a coach/client relationship with MatchWit Creative by signing a client agreement and paying a fee.

  • “Client Agreement” means the contract entered with MatchWit Creative for Coaching Services.

  • “Participant(s)” means any individual, employee, contractor, and/or representative from a Client that may receive the Coaching Services, but is not a party to this Agreement.

  • “User(s)” means all individuals that visit and access the Website, including Clients and Participants.

  • “You / Your / You’re” means Users.

  • “Coaching Services” mean life and business coaching services provided by MatchWit Creative to Clients pursuant to a Client Agreement.

  • “Personal Information” means any information relating to an identified or identifiable person, such as a name, identification number, location data, online identifier, or factors specific to the physical, psychological, genetic, mental, economic, cultural, or social identity of that natural person. In other words, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

What Personal Information Does MatchWit Collect?

MatchWit Creative may collect the following Personal Information from all Users who email or submit a contact form seeking more information and/or a consultation:

  • First name;

  • Last name;

  • Email address;

  • Phone number;

  • Zip Code;

  • Any other information that you upload or submit to the Website.

MatchWit Creative may collect the following Personal Information from Clients:

  • First name;

  • Last name;

  • Business name;

  • Email address;

  • Billing address, including zip codes;

  • Phone number;

  • Payment information;

  • Any other information that you upload or submit to the Website.

MatchWit Creative may collect the following Personal Information from all Users:

  • Geolocation;

  • IP address;

  • Browser and search engine information;

  • Device information;

  • Visitor history;

  • Usage of the Website (i.e. links clicked or pages viewed);

  • Information stored in cookies; and/or

  • Analytical data from Google Analytics

Where Does MatchWit Creative Collect this Personal Information From?

MatchWit Creative may collect this Personal Information from sources such as your voluntary submission of Personal Information to the Website or via email; pursuant to a Client Agreement for Coaching Services; or through the collection and analysis of information concerning your computer and browsing activities, such as with Google Analytics and cookies.

What Lawful Basis Does MatchWit Creative Have to Process Personal Information?

The lawful basis for MatchWit Creative to process Personal Information is through consent; a contractual relationship; legal requirement; or in the legitimate interest of providing the Website and/or Coaching Services.

How Does MatchWit Creative Use Personal Information?

MatchWit Creative may use Personal Information to:

  • Contact and communicate with you through email or telephone;

  • Enable your use of the Website;

  • Provide you with Coaching Services;

  • Improve algorithms;

  • Measure service usage;

  • Develop new features;

  • Advertise MatchWit Creative’s Website and Coaching Services;

  • Provide you with technical service and support;

  • Aggregate information for analysis, demographic profiling, and/or targeted advertising;

  • Process payments; and/or

  • Prevent and detect illegal activities or violations of the Terms of Service;

With Whom Does MatchWit Creative Share Personal Information?

MatchWit Creative may share your Personal Information with the following third-parties:

  • Squarespace (privacy policy here)

  • Intuit QuickBooks (privacy policy here)

  • Google, including Google Analytics (privacy policy here)

  • Remarkable (privacy policy here)

  • Zoom (privacy policy here)

  • Docusign (privacy policy here)

Why Does MatchWit Creative Share Personal Information?

MatchWit Creative may share your Personal Information with third-parties in the following circumstances:

  • When MatchWit Creative has obtained your consent;

  • When necessary to provide you with the Website and/or Coaching Services;

  • When necessary to enter Client Agreements with Clients;

  • When necessary to process payments for Coaching Services;

  • When necessary to respond to requests by government authorities;

  • When demanded by court order, subpoena, or other legal obligation;

  • When needed to protect MatchWit Creative; and/or

  • When needed to help prevent against fraud or the violation of any applicable law, statute, regulation, ordinance, or treaty.

What Cookies Does MatchWit Creative Use?

The Website utilizes Cookies. “Cookies” are defined as small blocks of data created by a web server while a user is browsing a website and placed on the user’s computer or other device by the user’s web browser. MatchWit Creative uses Cookies and similar technologies to enable the Website to recognize your browser and to provide certain features.

Below is information on the different categories of Cookies and how you may opt-out of the same:

  • Required Cookies: These Cookies are required for the Website to function properly and cannot be opted-out of.

  • Functional Cookies: These Cookies allow the Website to remember User’s site preferences and choices. MatchWit Creative uses Google Analytics to collect Cookies and help analyze how the Website is used; the number of Users; and what pages Users visit. To learn more about safeguarding your data for websites using Google Analytics, visit here. To opt-out of our data collection by Google Analytics, you can download and install a Google Analytics opt-out browser add-on here. To learn more about how Google Analytics Cookie Usage on the Website visit here.

  • Targeted Advertising Cookies: MatchWit Creative may use cookies to curate targeted advertising – specifically through the use of Google Analytics and Google AdWords –which serve as a tool to acquire new clients who are looking for MatchWit Creative’s Services. To learn more about How Google uses cookies targeted in advertising, visit here. To adjust your Google Ad Settings and learn how opt out of particular targeted advertising visit here or the Network Advertising Initiative opt-out page here.

General Cookie Opt-Out Instructions:

Cookies can most frequently be managed by consulting and updating your individual browser settings. You can adjust your individual browser settings by visiting these pages:

  • Google Chrome

  • Internet Explorer

  • Mozilla Firefox

  • Safari (Desktop)

  • Safari (Mobile)

  • Android Browser

For other browsers not listed, please consult the documentation that your browser manufacturer provides.

Where and How Long Does MatchWit Creative Store Personal Information?

Your Personal Information is stored on computers and servers located in the United States. Through your use of the Website and Coaching Services, you consent to the storage of your Personal Information. You understand that your Personal Information may be transferred to –and maintained on – computers located outside of your state, country, or governmental jurisdiction. Website Users understand and agree that if they provide MatchWit Creative with Personal Information that it is stored indefinitely, unless the User contacts MatchWit Creative to have their Personal Information removed from storage.

How Does MatchWit Creative Secure Personal Information?

MatchWit Creative uses standard technology to store and help prevent unauthorized disclosure of your Personal Information. Though we undertake commercial reasonable efforts to protect your information, no website, software, or online service is completely safe. You provide all Personal Information at your own risk.

MatchWit Creative uses specific security measures, such as Secure Sockets Lock (SSL) protocol, which encrypts information you input at 128-bit strength. MatchWit Creative’s use of SSL is indicated by the “https://” at the beginning of the Website’s domain.

How to Stop MatchWit Creative from Having Personal Information?

You can stop MatchWit Creative from collecting, using, sharing, and/or storing your Personal Information by contacting MatchWit Creative at the email provided below and requesting that MatchWit Creative stop collecting, using, and/or storing your Personal Information.

General Data Protection Regulation (“GDPR”)

Under the General Data Protection Regulation (“GDPR”), Users located in the EU have certain rights with respect to their Personal Information collected by us on the Website. EU Users’ rights under the GDPR include:

  • Right of Access: This includes the right to obtain from us your Personal Information and whether it is being processed, along with the purposes of the processing; categories of Personal Information concerned; recipients to whom your Personal Information has been disclosed; the period for which your Personal Information is being stored; and the right to lodge a complaint.

  • Right of Rectification: This includes the right to correct inaccurate Personal Information collected and/or stored by us.

  • Right of Erasure: This includes the right to have your Personal Information deleted. However, fulfillment of your request may prevent you from using the Website and/or Services.

  • Right to Restriction of Processing: This includes the right to request restriction of how and why your Personal Information is used or processed by us.

  • Right to Data Portability: This includes the right to receive your Personal Information in a structured, readable format and the right to have your Personal Information transferred.

  • Right to Object: This includes the right to object to us processing your Personal Information for reasons such as direct marketing purposes and for scientific or historical research or statistical purposes.

  • Right to not be Subject to Automated Decision-Making: This includes the right to not be subject to a decision based solely on automated processing, including profiling, that could have a legal, or similarly significant, effect on you from being made solely based on automated processes.

California Consumer Privacy Act (“CCPA”)

Under the California Consumer Privacy Act (“CCPA”), Users that are California residents have the following rights as it relates to their Personal Information:

  • Right to Know About Personal Information Collected, Disclosed, or Sold: You have the right to request that MatchWit Creative disclose what Personal Information of yours it collects, uses, and discloses over the past twelve (12) months.

  • Right to Have Personal Information Deleted: You have the right to request that MatchWit Creative delete any of your Personal Information that we collected from you.

  • Right to Opt-Out of the Sale of Personal Information: MatchWit Creative does not sell Personal Information and never will.

  • Right to Non-Discrimination: MatchWit Creative shall not discriminate against California resident Users for exercising their rights under the CCPA.

To exercise your rights under the CCPA, you may submit a request to MatchWit Creative by contacting the email located below.  MatchWit Creative will verify this request by cross-referencing other Personal Information on file.

Under California’s “Shine the Light Law,” California residents also have the right to receive information that identifies any third-party companies or individuals that MatchWit Creative has shared your Personal Information with in the previous calendar year, as well as a description of the categories of Personal Information disclosed to that third party. You may obtain this information once a year and free of charge by contacting MatchWit Creative at the address below.

Children’s Online Privacy Protection Act (“COPPA”)

The Website is not intended for or directed toward Users under the age of 18, and MatchWit Creative does not knowingly collect Personal Information from children under the age of 13. If you are concerned that a minor’s Personal Information may have been inadvertently provided to or collected by MatchWit Creative, please contact us so we can remove such information from MatchWit Creative’s database.

Third-Party Services and Links

All third-party services utilized, referenced, and/or featured by MatchWit Creative on the Website have their own independent privacy policies governing the use of your Personal Information. MatchWit Creative encourages you to read those privacy policies carefully. You understand that if MatchWit Creative deletes your Personal Information that it may still be available in a third-party’s database. MatchWit Creative has no responsibility or liability for the Personal Information collection, use, or storage activities of these third-parties, including any communications sent to Users by these third-parties.

User Obligations

When using the Website or Coaching Services, you are obligated to inform MatchWit Creative of any changes to your Personal Information.

Integration

MatchWit Creative’s Terms of Service Agreement is hereby integrated into this Privacy Policy. Together, this Privacy Policy, the Terms of Service, and any Client Agreement entered by a Client, constitute the entire Agreement.

Modification

MatchWit Creative reserves the right, in its sole and absolute discretion, to modify, limit, change, discontinue, or replace the Website or this Privacy Policy at any time. Your continued use of the Website after said modification, limitation, change, or replacement constitutes your manifestation of assent to the same.

Notices

All questions, concerns, and notices regarding this Privacy Policy may be submitted to MatchWit Creative at:

MatchWit Creative LLC

ATTN: Shea Petaja 3199 Logan Valley Rd.

Traverse City, MI 49684

shea@sheapetaja.com